Remember when the mail was fun?
As children, long before it was full of bills and “junk,” the mailbox was a place of wonder. Some of us remember running down the driveway to pull out birthday cards or even scratch-off mailers from local car dealerships. Back then, report cards came in the mail too, but that was just an unfortunate fact of life.
At Onovative, we’re making mail fun again with templated postcards for banks and credit unions. Naturally, we’re creating media for digital spaces too, with customizable social templates.
Based on your downloads, some of you also remember the golden years of mail. Here are our most popular postcard templates (and one social post), as decided by Core iQ users like you.
Top Postcard Template Downloads for Core iQ
Opinions differ on the role of print marketing in modern campaigns, but the majority of marketers agree that print delivers the highest ROI of any channel.
As we embrace and integrate a diverse set of digital channels, print marketing provides a complementary method for capturing eyeballs and building brand awareness, especially for community-based businesses like banks and credit unions.
Consider these popular templates for your next financial literacy or HELOC campaign.
5. HELOC Spring/Summer To-Do List
In marketing, there’s what a product/service is and then there’s what it does. A better sponge is more than a sponge – it’s less hassle and time spent at the sink. The same is true of more complex offerings, even home equity line of credit (HELOC) loans.
Our account holders aren’t borrowing against their equity for any old reason. They’re dreaming of bucket-list vacations, fantasizing about a pool in the backyard, or investing in a recreational vehicle.
This promotional postcard uses vivid imagery to help account holders picture the end result of your HELOC loans, the real motivating factor for any homeowner.
4. Independence Day Sparkler – Social Post
Everyone suffers from promotion fatigue. We’re not always in the spending mood, after all. Too many promotional communications can numb our audience to the real value we offer. Sometimes, the most valuable thing we can do is take a break from selling to build a sense of community.
Breaking with the other items in our list, this social post celebrates American liberty with a familiar, Independence Day icon – the humble sparkler. Evoking sweet tea and hot nights, family gatherings and love of country, this charming design reminds your account holders of the “unity” in “community.”
3. Birthday Candles
When dealing with the largest banks in America, the average account holder isn’t fooled. They know that they’re just a number in a database or a percentage point in a spreadsheet.
Community banks and credit unions, meanwhile, have both the capacity and the desire to actually care. That’s why it’s important to reach out without a loan to sell or a service to offer. If it helps you build loyalty at the same time, so much the better!
Clearly, a number of Core iQ users agree that simply wishing an account holder a “happy birthday” is meaningful in its own right.
2. Kids Financial Literacy – Maze
Learning can and should be fun, especially when dealing with drier subjects like finances. Kids learn how to earn from chores, how to save from piggybanks, and how to spend at the toy store. But they won’t always have chores, piggybanks, and toy stores to fall back on. It’s up to community financial institutions to help parents explain the rest.
This fun and engaging postcard draws on some familiar imagery to explain the value of financial services. When we speak to the youngest members of our community, we introduce ourselves and our services to the next generation of account holders.
1. Kids Financial Literacy – Connect the Dots
Capturing the very same excitement we felt for the mail as kids, this postcard uses a moment of fun to educate and excite. A connect-the-dots design helps kids draw a literal line between saving now and succeeding later. The simple message and playful approach clearly resonate with Core iQ users and their communities!
Thanks to all the Core iQ users who voted for top template with their downloads. Our team couldn’t be more energized by your appreciation for these simple and effective designs.
Connect the Dots with Marketing Automation for Banks & Credit Unions
At Onovative, we know that financial marketers wear a lot of hats. To take some of the load off, we create and offer fantastic print marketing collateral and social posts, customizable to your brand and messaging.
Want to see more creative content? Visit our template library to download free social media, postcard, and letter templates.