UTM tracking links are a way in which Core iQ automatically adds secondary information to all links created within the platform for outbound electronic campaigns. This means that every URL that is sent from an email or survey will include a significant amount of added data that reports directly to your instance of Google Analytics. This data includes the following four pieces of information about any link: Source, Medium, Content, and Campaign. These pieces of data seek to help you answer the questions around where your web traffic is coming from, therefore allowing you to create better campaigns in Core iQ.
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One significant benefit of leveraging these UTM links is that they require almost no work on your end, and have very large benefits. The only thing that you need to do is have a correctly configured Google Analytics environment, and the new links will take care of the rest. If your financial institution already uses Google Analytics, then you will immediately start to see these pieces of data populate in your Analytics dashboard.
Where will I see this information?
The first place that you will start to see added data is in the All Campaigns area of the Campaign section in Google Analytics. Here you will now see the individual Core iQ campaigns that lead to the inbound traffic, as well as the exact Source (Core iQ) and Medium (Survey/Email/etc) of those items. These pieces of information are extremely useful in tracking which campaigns lead to the most web traffic, as well as things like form submissions and clicks on your website. Driving conversions is extremely important, and we believe UTM links will help you increase your rate of return, giving your Core iQ communications an added boost.
In the above image, you can see in the red rectangle that onovative-core-iq was the Source for our website visits, while the yellow square includes the various Campaign contributions to this web traffic. That Campaign area can hold a number of different data points including the Core iQ campaign name (if it came from an Actionable Report), the Audience/Schedule Point (if it came from automation), or the phrase 'Single Instance Communication' (if it came from a one-off message). The blue rectangle shows where you can see the Ad Content, which in this case represents the exact campaign that drove the traffic.