Each survey invite is dynamically created for the individual recipient once the campaign is sent. This allows us to directly tie a survey invitation to a customer profile, adding a direct connection between survey responses and customer data in Core iQ. This means that each survey sent through Core iQ can be immediately converted into a follow-up campaign that is directly targeted at your current customers/members. Every invitation email sent through Core iQ will contain a unique URL that ties that particular invite to a customer’s profile, so any time a customer takes that survey, the data will be appended with their unique core-level information once it is received by Core iQ.