As of version 2.9, Core iQ will be offering some new features that allow you to target specific customers based on data gathered from the Claritas solution, P$YCLE Premier. To review those features, click here.
What is Claritas P$YCLE Premier?
P$YCLE Premier is a household segmentation system that groups consumers into 60 segments based on income producing assets and a wide variety of financial and investment behaviors. The 60 P$YCLE Premier segments fit within 12 lifestage groups based on age, family structure, income and assets, plus employment, urbanicity, tenure, education and lifestyle preferences.
To see more detailed information on each of the Lifestyle groups and what they mean, download the Claritas P$YCLE Premier Poster attached to this article.